The most successful companies understand that every customer is a market of one, and that every order may need customization to meet that customer’s expectation. Some companies call this strategy mass customization. For Nippon Express USA, configuring unique orders for specific customers is all in a day’s work.

For example, one high-end electronics company receives online orders from its customers and dealers. Each order is a complex combination of various components, accessories, design elements and service manuals. These same orders are received by Nippon Express USA’s warehouse management system and instantly forwarded to the picking floor of the Nippon Express USA DCs holding this company’s products. The system’s fulfillment capabilities allow each order to be configured precisely according to customer requests.

For an after-market industrial products company, Nippon Express USA electronically receives service parts orders directly from field support personnel. Each order requires a precise combination of items based on size, specification or part number.

Nippon Express USA has the following resources to handle unique order configuration routinely:

• The ability to receive orders directly from customers or field personnel, through call centers, via EDI through your corporate system or through a customized online configuration system
• A state-of-the-art warehouse management system that turns complex orders into routine pick-and-pack operations
• Skilled warehouse personnel trained specifically to handle your orders as your customers expect
• A network of DCs capable of handling any product and any type of order, no matter how complex